Archive for May, 2010

A giant step for the mobile marketing industry

Friday, May 28th, 2010

Google’s Acquisition of AdMob Closed Today!
Congrats to the Omar Hamoui, Jason Spero, Russel Buckley, and the rest of the Admob team.

iPad usage

Thursday, May 27th, 2010

In the last 30 days, the Financial Times registered 20% of new subscribers via iPad.

average mobile ctr

Monday, May 10th, 2010

One of the most asked questions is: what is the average mobile CTR. The answer for mobile display advertising is between 0.5%-1%. Of course there might be exceptions to the rule, and certain campaigns might perform higher. Screen take-overs and transparencies are in a different league.