Archive for October, 2010

Tesla Family Car

Monday, October 11th, 2010

Drove the amazing Tesla Roadster on a beautiful New England Fall weekend. Hardtop off. Racing along changing foliage. Amazing. As you can see in the picture, the Tesla is clearly a family car. It comfortably seats 1 adult and 2 kids. At least that is why I am trying to tell my wife.

tesla1

The quality of the chassis, doors, hood, and trunk feels a lot like a Lotus. Not quite as tight or well manufactured as other cars in this price range. However, the inside is amazing and feels like something from Back to the Future: lots of blinking lights, a large screen, and numerous LED instruments. If Apple were to build a car, the inside would look like this.

Then you start the car and you hear the amazing… well nothing. Not the big rumble of the Bentley V12, or the shrill sounds of a Ferrari 360. A short chime, like starting up your cell phone, is all the car gives you. The car has few moving part, and the electric engine is completely silent.

One of the reasons the Tesla is getting so much attention these days, is the fact that an electric engine delivers maximum torque at every instance. As such the car goes from 0-60 in about 3.8 seconds (faster than most Ferraris). At any speed, pushing the gas pedal creates the feeling of sitting in a giant slingshot. With the sound of an Imperial Speedster Bike the car catapults the car forward without mercy. Clearly the most stunning acceleration I have ever experienced. As Ferris Bueller said: “If you can afford one, I highly recommend picking one up”

Adweek 2010 Highlight – Foursquare helping people connect in the offline world

Friday, October 1st, 2010

The Foursquare presentation by Dennis Crowley on Monday was my AdWeek highlight. I had been following the company’s location based endeavors from the outside, but had never heard Dennis speak about their strategy in detail. I would highly recommend that any mobile marketer should get familiar with the platform. Up to this point the company appeared to most like a location-based game. In the next 18 months, the team will transform the platform into a LBS marketing powerhouse.

Tristan Walker (VP Bus Dev) gave some great case studies about retailers independently creating customer acquisition and retention programs on the platform. However, the real eye-opener for me was the new ability to swipe a brick-and-mortar loyalty card and be automatically checked into the location. This allows retailers to unlock badges, drive folks to the store, and tie their existing (boring) loyalty cards to a new generation of consumers. All the while Foursquare remains the hub, and pushes its own brand. Very clever!

With the arrival of mobile veterans such as Holger Luedorf, Foursquare is the mobile company to watch in 2011.

Google: “Mobile will be No. 1 screen for Advertising in 5 years”

Friday, October 1st, 2010

Neal Mohan, VP Product Management and Barry Salzman, Managing Director of Media and Platforms at Google predict that Mobile will become the No. 1 screen for advertising by 2015. “The mobile screen will become the first screen that consumers go to on a variety of mobile devices”.