Archive for December, 2010

Why RTB really matters for mobile

Thursday, December 16th, 2010

Real-time bidding is the hottest topic in digital display advertising. It is the subject of countless articles, panels and press releases. Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding, or RTB. Make no mistake, the programmatic buying of audiences is a game-changer. But amidst the buzz, I do not think the industry is spending enough time explaining what RTB is, why it came about, and why it is so relevant for mobile. Let us start by taking a look back. To read the full article, please visit my column on the mobile marketer here.

IAB releases new predictions

Wednesday, December 15th, 2010

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BCG predicts that by 2015 there will be 1.2 billion internet users in India and China

Monday, December 13th, 2010

Buying a mobile phone was the wisest $20 Ranvir Singh ever spent. Mr. Singh, a farmer in India, used to make appointments in person in advance to deliver fresh buffalo milk to his 40-odd neighbors. Now his customers just call when they want some. Mr. Singh’s income has risen by 25% a month. Now he hears rumors of an even more bountiful technology. He has heard that “something on mobile phones” can tell him the current market price of wheat. Mr. Singh does not know that that “something” is the Internet, because like most Indians, he has never seen or used it. But the phone in his hand hints at how hundreds of millions of people in emerging markets – perhaps even billions- will one day log on. (…) The Boston Consulting Group predicts that by 2015 there will be 1.2 billion internet users in these countries. These new Internet users will mostly log on via their mobile phones…

Abbreviated. As seen in the Economist. September 4th by Uttar Pradesh Dadri

Smartphone is remote control for your life

Tuesday, December 7th, 2010

Great quote by Devin Friedman: Companies are turning your iPhone into a remote control for your computer. As a result, your smartphone is now (or will be) your interface with the world.

Advertising Spending

Thursday, December 2nd, 2010

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