Archive for June, 2011

Mobile Commerce

Thursday, June 16th, 2011

Anne Frisbie presented the results of an interesting InMobi study about mobile commerce. The short of it is: consumers are super excited about purchasing goods on their phones. Today there are already around 60 million mobile shoppers that are purchasing physical goods. Of those 56% are using mobile shopping for convenience. Most consumers are using their phones for price comparisons, local store search, research, and of course to complete the purchase.

Over the last few months I have found myself more than once looking at a magazine, seeing an interesting product, and then using my Amazon mobile application to purchase it.

Apparently I am not alone. According to the InMobi study, 23% of asked consumers will purchase clothing, and 30% intent to purchase consumer electronics in the next 30 days. Those are mindboggling numbers that should get every mobile marketer excited. If mobile commerce is taking off with such speed, these retailers will increase their mobile marketing budgets tremendously in Q4.

Google Agrees to Acquire Admeld

Wednesday, June 15th, 2011

The New York Times

By CLAIRE CAIN MILLER

Google said Monday that it had agreed to buy Admeld, a display advertising start-up.

Google will pay about $400 million for the company, according to three people briefed on the negotiations. The companies did not disclose the price. The New York Times reported last week that the companies were in late-stage discussions about a deal.

A deal of that size is likely to attract regulatory scrutiny, and Admeld will continue to operate independently until that hurdle is crossed.

With modern online advertising systems, advertisers and publishers can buy and sell ads in the split second after a Web user has arrived at a publisher’s Web site. Admeld and similar companies, like Rubicon Project and Pubmatic, help publishers choose from a wide range of ad networks and exchanges to earn the most revenue.

Google has a display ad network and an exchange called the DoubleClick Ad Exchange, and Admeld’s technology could eventually be incorporated into those. But Google said in a company blog post that Admeld would continue to work openly with other ad networks and exchanges, too. Others include Yahoo’s Right Media, OpenX and an exchange operated by Microsoft with AppNexus.

“Of course, Admeld will continue to support other ad networks, demand-side platforms, exchanges and ad servers, to yield the best possible results for publishers,” wrote Neal Mohan, Google’s vice president of display advertising.

Michael Barrett, Admeld’s chief executive officer, wrote in a blog post, “Our goal, together with Google, is to continue to move display advertising forward and ensure that publishers stay on the cutting edge.”