Archive for November, 2011


Wednesday, November 30th, 2011

Here is what I bought Phyllis for the holidays


Curtesy of AdR Studios. Click here for more.

Launch of new DFP Mobile

Wednesday, November 30th, 2011

Original blog post by Marcel Gorden is here, and a Q&A with Admonsters is here.

Mobile devices offer many new and exciting opportunities for businesses. But mobile devices are not simply smaller versions of the desktop – these devices, and the mobile ecosystem as a whole, are unique. In order to succeed in this ecosystem, businesses must build specifically for mobile. Our recent ‘GoMo’ campaign has helped businesses develop websites that are optimized for mobile.

Similarly, there are mobile-specific challenges for publishers who want to serve ads on smartphones and tablets. There are thousands of different mobile devices running on multiple platforms on the market today, and a lack of technical standards as to how to serve ads across all these different phones and tablets. Publishers need technology that helps them navigate the complexities of the mobile ads marketplace, but that also connects to the rest of their ad operations, so that they can operate as efficiently and cost effectively as possible.

To help our publisher partners solve these challenges, we have rolled out an extended set of mobile features with the new DoubleClick for Publishers (DFP) Mobile, designed to complement the core mobile ad serving functionality released this summer.

DFP Mobile gives publishers access to an expanded set of mobile features. This includes extended mobile rich media capabilities, with built-in support for rich HTML5 ads such as video interstitials and templates for you to include your own more complex ad formats in a scalable way. DFP Mobile also offers advanced targeting options, better support for feature phones, and tighter integrations with Google AdSense, AdMob, the DoubleClick Ad Exchange and mobile ad networks.

We’ve heard from our publisher partners that they want to be able to manage their mobile campaigns using the same tools that they use for the rest of their ad serving. For example, Billy Shipp, Director of Ad Operations at Flixster said “Not having to go to a separate interface to manage inventory, to set up campaigns, to pull reports, to optimize campaigns – having all of that in a single workflow makes it so much easier for ad operations folks to be effective because it gives them that global view of how a campaign is performing. The fact that we can use a single ad server and have all that information available in one place is a big win for us.” DFP Mobile is fully integrated with the DFP ad serving platform to help publishers streamline operations, create sales efficiencies, and leverage the power of DFP for their mobile business.

Publishers will also have more options when working with third parties. DFP Mobile can fetch mobile rich media ads directly from integrated rich media partners, decreasing latency and reducing discrepancies. Leading mobile rich media vendors such as Celtra have already integrated with DFP Mobile to help streamline operations for their partners. “The combination of DFP with Celtra’s innovative ad formats and analytics gives our premium publisher and ad network partners more rich media options to maximize mobile revenues and user engagement” said Grant Stratemeyer, VP of Business Development at Celtra.

Plus, later this week, the DoubleClick Ad Exchange will be rolling out the ability for publishers to opt-in mobile web inventory using the newly supported 320×50 banner size. With this functionality, publishers will have a range of options for monetizing their inventory, and can reach new pools of demand, potentially improving their returns.

This DFP Mobile release complements last month’s launch of DFP Video, to give publishers a truly unified experience for all screens, formats, and devices. With DFP, we’re committed to building best-in-class ad serving products for all channels within a single platform that works seamlessly across desktop, video and mobile.

To learn how you can begin selling across all screens with DFP Mobile, please contact us.

The phone that might save Nokia

Thursday, November 3rd, 2011

Today I had a chance to play with the new Nokia Windows-based smartphone.

This might indeed be the phone that saves the company. Nokia has been building amazing hardware and antenna technology for years. The only reason the world’s largest handset manufacture started to slip behind, was its disastrous software and development platform. The new phone feels amazing, is about the same size as an iPhone, but has a rubber rim. The new Windows OS is different, but intuitive.

nokia lumia 710

At this point success is largely depended on Microsoft. It will be up to them to fill the phone with life, educate consumers, and seamlessly integrate it with home computers. Some of the iPhone’s success clearly rests with the fluent interaction between handset, computer, and cloud. You can easily fill it with emails, music, calendars, and then back everything up in the cloud. The same will be true here, and Nokia will only be able to influence this to some extend.

If Microsoft uses its power to push consumers to this new device, I believe it has the design and software to be a huge success and safe Nokia.  BTW: Nokia stock is at $8.  Time to buy?