Archive for September, 2012

Mark Zuckerberg on Mobile

Wednesday, September 12th, 2012

“It’s easy to underestimate how fundamentally good mobile is for us,” said Zuckerberg. “First, there are more users. Second is, per person who’s using Facebook on mobile, there’s more engagement and they’re spending more time. Third, per person on mobile, we think we’re going to make more money on them than on desktop.”

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Facebook (FBX) – Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

Tuesday, September 11th, 2012

Facebook is testing and will soon launch Facebook Exchange according to Techcrunch. FBX is a  a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook. Thats mildly interesting for desktop, but potentially game changing for mobile. More to come I am sure. Here is the full article.