Adweek 2010 Highlight – Foursquare helping people connect in the offline world

The Foursquare presentation by Dennis Crowley on Monday was my AdWeek highlight. I had been following the company’s location based endeavors from the outside, but had never heard Dennis speak about their strategy in detail. I would highly recommend that any mobile marketer should get familiar with the platform. Up to this point the company appeared to most like a location-based game. In the next 18 months, the team will transform the platform into a LBS marketing powerhouse.

Tristan Walker (VP Bus Dev) gave some great case studies about retailers independently creating customer acquisition and retention programs on the platform. However, the real eye-opener for me was the new ability to swipe a brick-and-mortar loyalty card and be automatically checked into the location. This allows retailers to unlock badges, drive folks to the store, and tie their existing (boring) loyalty cards to a new generation of consumers. All the while Foursquare remains the hub, and pushes its own brand. Very clever!

With the arrival of mobile veterans such as Holger Luedorf, Foursquare is the mobile company to watch in 2011.

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