BCG predicts that by 2015 there will be 1.2 billion internet users in India and China

Buying a mobile phone was the wisest $20 Ranvir Singh ever spent. Mr. Singh, a farmer in India, used to make appointments in person in advance to deliver fresh buffalo milk to his 40-odd neighbors. Now his customers just call when they want some. Mr. Singh’s income has risen by 25% a month. Now he hears rumors of an even more bountiful technology. He has heard that “something on mobile phones” can tell him the current market price of wheat. Mr. Singh does not know that that “something” is the Internet, because like most Indians, he has never seen or used it. But the phone in his hand hints at how hundreds of millions of people in emerging markets – perhaps even billions- will one day log on. (…) The Boston Consulting Group predicts that by 2015 there will be 1.2 billion internet users in these countries. These new Internet users will mostly log on via their mobile phones…

Abbreviated. As seen in the Economist. September 4th by Uttar Pradesh Dadri

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