Local Response

Nihal Mehta just launched Local Response, a next generation mobile advertising platform. Nihal’s premise is that local check-ins happen in two ways: 1.) explicitly (i.e. check-ins on Foursquare) and 2.) implicitly (by analyzing natural language on Facebook, Twitter, etc.; e.g. “I’m headed to ShakeShack”). Nihal says that most of today’s platforms miss the implicit side of the business. Local Response tracks this data, and allows businesses to respond with real-time social media and mobile marketing campaigns, coupons or advertisements. Nihal is one of the leaders in the mobile advertising field, and I am certain he will crack this nut.

Read more about Local Response on TechCrunch

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