Mobile Commerce

Anne Frisbie presented the results of an interesting InMobi study about mobile commerce. The short of it is: consumers are super excited about purchasing goods on their phones. Today there are already around 60 million mobile shoppers that are purchasing physical goods. Of those 56% are using mobile shopping for convenience. Most consumers are using their phones for price comparisons, local store search, research, and of course to complete the purchase.

Over the last few months I have found myself more than once looking at a magazine, seeing an interesting product, and then using my Amazon mobile application to purchase it.

Apparently I am not alone. According to the InMobi study, 23% of asked consumers will purchase clothing, and 30% intent to purchase consumer electronics in the next 30 days. Those are mindboggling numbers that should get every mobile marketer excited. If mobile commerce is taking off with such speed, these retailers will increase their mobile marketing budgets tremendously in Q4.

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