Facebook (FBX) – Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

Facebook is testing and will soon launch Facebook Exchange according to Techcrunch. FBX is a  a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook. Thats mildly interesting for desktop, but potentially game changing for mobile. More to come I am sure. Here is the full article. 

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