Supercell Mobile to hit $1 billion in revenues this year

In case you have not heard of Supercell, the company serves as a poster child for the burgeoning “freemium” game distribution strategy. It allows players to download and play titles for free in apps stores, but it requires them to pay for extras, such as special weapons or power boosters that speed up a game’s play. (In-app purchasing or IAP).

The Wall Street Journal reports that about “10% of Supercell users purchase in-game extras, much higher than the industry norm. Last year, the company made a profit of more than 40 cents on every $1 of goods it sold, or $40.3 million on sales of $105 million.” Forbes estimates their 2013 revenue to be north of  $800. This clearly makes them one of the most successful mobile companies in the world. The reason I share this now, is because I just came across their mission statement, which is surprisingly tablet focused, and worth reading:

Supercell first started developing games for tablets in 2011, and we haven’t looked back for a second. Smoosh together all the best parts of gaming from consoles and PCs, add mobility along with a new touch UI and — BOOM — tablets have emerged as today’s ultimate games platform.

The best games on any platform are those designed specifically for that platform. Tablet First means we focus all of our energy and passion on creating, from scratch, the absolute best experience possible for the tablet – our primary target platform. No compromises.

When Steve Jobs first introduced the iPad to a very skeptical world, he called it “magical”. We now know what he meant. Our inspired vision is to create some magic of our own that lives up to the awesome potential of these wondrous devices.Screen Shot 2013-11-04 at 10.14.56 AM

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